The pamphlet To Whom the Work Is Entrusted explained: “The Golden Age work is a house-to-house canvass with the kingdom message. . . . In addition to the canvass, a copy of The Golden Age is to be left at each home, whether a subscription is taken or not.” For years thereafter, the brothers were encouraged to offer people subscriptions to The Golden Age as well as to The Watch Tower. Beginning February 1, 1940, Jehovah’s people were encouraged to distribute individual copies of the magazines and to report the number placed.