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Magazines Point the Way to LifeKingdom Ministry—1984 | March
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20 Now you are ready to prepare a brief magazine presentation—30 to 60 seconds. You cannot do a lot in 30 to 60 seconds. So aim to say only a little, but say it well. Be enthusiastic. Appeal to the person. Be specific. Pick out one idea from an article, put it into a few pointed words and present the magazines. It has been observed that some publishers may talk too long, talking the householder into taking the magazines and then talking him out of it.
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Magazines Point the Way to LifeKingdom Ministry—1984 | March
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FEATURE ONE ARTICLE
23 An effective way to arouse the householder’s interest is by raising a question that is answered in an article in one of the magazines. As one branch wrote:
“The best presentation seems to follow the form of raising a subject of interest, usually in the form of a question, pointing to an article in one of the magazines discussing this subject and offering this magazine along with the other as its companion.”
You may find this simple approach will be effective in your territory.
24 Before starting out in magazine witnessing, look over the magazines and pick out a few eye-catching features. Ask yourself: ‘To whom would this article be appealing, a mother, a nonreligious person, a youth?’ Think of one or two sentences you could say to prompt a comment from the householder or stir interest.
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Magazines Point the Way to LifeKingdom Ministry—1984 | March
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PRACTICAL SUGGESTIONS
32 Our brothers have found these suggestions to be effective when witnessing with magazines:
● Read the magazines ahead of time and get to know the articles.
● Find an article that deals with a current problem in your community.
● Have one article in mind that will appeal to each of the three categories: men, women, youths.
● Show how the magazine relates to the householder and how the whole family will enjoy it.
● Adjust the time of magazine activity so as to meet more people at the door. Some congregations that arrange for evening activity have a very high average of magazine placements.
● The most successful presentations are usually short and to the point.
● Don’t talk too fast. If a householder has no interest, your talking faster will not make him interested. Instead, slow down and show personal interest in the householder.
● Many magazines are placed with individuals who say that they are busy. To such householders a publisher can simply say: “Instead of my taking time to talk with you, our latest magazines contain our message.” Then offer to leave two magazines for a contribution of 30 cents.
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Magazines Point the Way to LifeKingdom Ministry—1984 | March
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[Box on page 6]
Offering Magazines From House to House
1. Have friendly smile, friendly tone of voice.
2. Be enthusiastic about magazines.
3. Speak slowly; speak distinctly.
4. Speak on only one subject; briefly stimulate interest in subject and show its value to householder.
5. Highlight just one article. It should match your subject and be appropriate for householder.
6. Feature only one magazine, offering other as companion.
7. You may find it helpful to hand magazine to householder.
8. Prepare the way for return visit.
9. Have friendly, positive conclusion when magazines are refused.
10. Make notation on House-to-House Record.
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