“LIKE apples of gold set in silver filigree is a word spoken in season.”a So said wise King Solomon, and few people would dispute with him the accuracy of that statement. The well-chosen word, spoken at the right time, is a work of art in the same way that a beautiful ornament of silver and gold would be. Few people realize, however, just how much goes into good expression and how necessary it is to choose words that will make the maximum impact on one’s audience.