Within that small congregation in Allegheny unsectarian study of God’s inspired Word aroused a driving sense of urgency. An elder of that congregation saw the need of publishing a new magazine that would champion the basic, underlying doctrines of the Holy Bible. His material wealth he decided to use in this behalf. So in July of 1879 he founded the desired magazine with himself as editor and publisher. This magazine was due to pose a problem for the world system of things, particularly for Christendom. It was entitled “Zion’s Watch Tower and Herald of Christ’s Presence.”

But on page 2 of the second issue of the magazine (Volume 1, Number 2), at the top of the first column there appeared the heading: “Do You Want ‘Zion’s Watch Tower’?” Under this heading, paragraph three said:

¹⁸ “Do not suppose these remarks to be an appeal for money. No. ‘Zion’s Watch Tower’ has, we believe, JEHOVAH for its backer, and while this is the case it will never beg nor petition men for support. When He who says: ‘All the gold and silver of the mountains are mine,’ fails to provide necessary funds, we will understand it to be time to suspend the publication.”