SUMMARY: Your introduction should arouse interest, identify your subject, and show why your listeners should be interested in it.
HOW TO DO IT:
Arouse interest. Select a question, statement, real-life experience, or news item that will be of interest to your listeners.
Identify your subject. Make sure that your introduction makes the subject and purpose of your presentation clear to your listeners.
Show why the subject is important. Adapt what you say to the practical needs of your listeners. They should clearly understand how the subject can help them personally.